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Sport Industry Insider - How GymNation brought affordable fitness to the UAE

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Disruptive and disliked, initially at least, by its rivals, GymNation has been attempting to revolutionise the UAE fitness industry since its opening in June 2018.

 

When it went to market with a Dhs99 membership package and 5,000 founding members, people unsurprisingly sat up and took notice. 

 

Read the full article on www.sportindustryseries.com